Audi Body Design

            The Audi design language and philosophy will focus on a strong link between technology and design. Egger’s credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.”

Technology will therefore no longer be enclosed, but rather exposed. For the first time, the union of technology and design will emphasize internal technical elements so strongly that it will create a new dimension of product authenticity.

Pure technology and innovative combinations of materials are reflected in the design of the Audi crosslane coupé.

          In particular the Multimaterial Space Frame – a joint development of designers and lightweight construction experts– is visible at multiple locations in the show car: in the single-frame grille, through intakes in the engine hood, at the sills when opening the door, at the A-pillar and as a load-bearing element in the form of a functional carbon strip in the cockpit.

         Thanks to the holistic design, the interior and exterior of future model generations are more closely intertwined than ever to create a seamless unity that makes it easier to distinguish the models by their interiors as well.

This additional differentiation further accentuates the unique character of each model in the cabin. The stronger link between the exterior and interior is also visible from behind the wheel of the crosslane coupé.